It’s an episode about going from being a traveling yoga teacher to the CEO of a skincare company. I’m so excited to be joined by Rae Indigo, founder of Formula Flawless, to break down what it’s like to pivot to a totally different career (again and again and again).

In episode 2 of The Marketing Witch Podcast Series, How They Built It, I chat with DJ Murukami about how he became a personal trainer and (whether he likes this term or not), fitness influencer.

On the marketing side of things, we’re talking about how he got his clients when he first started out, how he gets them now, his unconventional training methods, and way more.

And just for fun, we discuss his Vasectomy, our suspicions that the algorithm prioritizes amphetamines, getting roofied at a marketing seminar, and way more.