I know you didn’t join the wellness industry to be a marketer. 

You just want to heal the world with that magical thing you do - and frankly, this marketing stuff feels gross. The last thing you want to do is spam your clients with spammy, sales-y emails.

You don’t want to blow up their Instagram feed with yet another promotional post. You don’t want them to think you’re just, “in it for the money.”  

So you avoid promoting yourself as much as you can. You hope and pray your work alone is valuable enough to keep the books full - and when you realize it isn’t, you start to question yourself.

You think, “Maybe they just don’t want to work with me. Maybe I’m an imposter.”

With little-to-no sales coming in, you become desperate. So you send out a newsletter. You make a, “2 spots left” post on Instagram. And what do you get?

Crickets. And, an unfollow or two (Ouch 🤕)

This confirms your suspicions that you’re annoying people with your marketing efforts and your work isn’t valuable. You think, “Maybe I need to get more education and experience. Or, go back to my day job.”