Five Easy Ways to Make Your Writing More Interesting

If you’ve ever said, “I’m not just a good Writer,” then keep reading…

There’s a common misconception that you’re either born a writer, or you’re not.

I believe anyone can become a captivating Storyteller and Wordsmith if they put a few simple practices into place.

Whether you want to start a blog, sell more stuff via ads, social media, and email, or - you just want to communicate more effectively, this article will give you the tools you need.

Let’s get into it. 

Five Easy Ways to Make Your Writing More Interesting 

• Make it easy to read.

  80% of the population are non-readers and have little-to-no attention span. These simple edits will keep them reading line after line: 

  • Use plenty of white space to break up the text. 

  • Avoid long, drawn-out sentences.

  • Use short paragraphs. (2-4 sentences)

  • Left-align your text and use clean fonts.

  • Chill with the formatting and graphics. Plain text works best. I promise I've tested it a thousand times.

• Write like you talk.

  I’ve never understood why everyone uses words like, “therefore” and “such as” when they write - but not when they talk. Like, who are you trying to fool? Let go of your need to sound professional and let your personality shine through instead:

  • Read it out loud. If it doesn't sound like you (or the person you're writing for), revise/re-write.

  • Cut the “professional” sounding language. If you wouldn’t say a word in real life, cut it from your copy.

  • Prioritize personality over ‘proper’ grammar.

• Eliminate the fluff.

  If you’re guilty of rambling or adding unnecessary details to your writing, here’s my advice: Get rid 10-15% of it. This will force you to see what’s truly important vs. unnecessary fluff.

  Start with these:

  • Erase excessive & weak words like: so, therefore, very, totally, really, that, etc.

  • Remove unnecessary details and redundancies. For example, “We walked to the park near our house,” can be shortened to, “We walked to the park.” The fact that you walked to the park leaves the reader to assume it’s near your house.

• Write for your audience, not for your colleagues.

  One of the biggest mistakes writers make is forgetting who they’re writing to. I know it’s tempting to flex your expertise.

  After all, you want your readers to trust you - and you want your peeping competition to know you’re just as knowledgeable as them. But you’re not doing your audience any favors by confusing them with complicated language they don’t understand. 

   3 Things to Keep in Mind:

  • Pay attention to the words and phrases your clients use and incorporate them in your writing. For example, my clients don’t say “I want to collect leads.” They say, “I need to build my email list.” So my next email marketing training will be called, “How to Build Your Email List.” 

  • Don’t assume knowledge. Take the time to break down, or “dumb down” words your audience may not know.

  • Write in second person. For example, instead of “I think everyone’s going to love my upcoming program.” Say, “You’re going to love my program.”

• Include one, clear call to action.

  If I get an email from you that asks to "reply to the email" AND "click the link in the email," I'm doing neither. Give me ONE thing to do - and make it easy.

When put into place, these five simple rules will make any post, email, ad, letter, or message 10x more effective.